What’s Happening in MY Life?! – What Happens On The Mat

I’m 20 years old. I like graphics, aesthetics, yoga, and social media. I have a yoga blog. Why not turn it into a brand? If I fail, thats it, no consequences. So why not? That’s pretty much my philosophy with this. That’s how I view social media businesses overall. At this point, social/digital media is so saturated that things typically end up getting popular by chance. So let’s see what happens.

I plan to feature more aesthetic yoga poses and balances on my Instagram. I also want to add more ifestyle-oriented posts like this one about a healthy breakfast idea. Finally, I am definitely going to utilize Instagram stories to have a more interactive relationship with my followers. If you want to see more of this I encourage you to go follow my Instagram! This way its easier for you guys to give me feedback and request post ideas that you want to see. I want to be more interactive and fun on my Instagram, and more informational and in-depth on my blog. I’m gonna hit the yoga community from all angles.

In case any of you were interested in starting a social media brand here are a few tips to keep in mind:

Make your brand name consistent, EX: whathappensonthemat is my brand name on all social media platforms
Know your focus for each social media platform, EX: insta for fun posts, blog for informational posts, snapchat for Q&A’s, youtube for vlogs and lifestyle videos, the list goes on
Try to keep your fonts the same! The importance of font in branding is SO REAL
AND FINALLY WORK HARD TO CREATE HIGH QUALITY CONTENT: don’t get lazy! your audience can tell!

I hope this helps and I hope you checkout my new insta: @whathappensonthemat

Namaste. xx.

In case you wanted to get to know the voice behind the blog a little more: keep reading.

First off, my name is Claire Towell and I am currently in the home stretch of my sophomore year at Rutgers University. And by home stretch I mean finals. And by finals, I mean the Walking Dead. But outside of finals week, Rutgers is amazing. There is truly a place and an activity for everyone at Rutgers. I am able to sing in an A Cappella group on campus, take photos and do social media for the Recreation Marketing Team, hangout with an extremely diverse group of friends, and practice yoga at FREE classes on campus. I would definitely say that I’m thriving here. LOL.

Other than being a college student, when I’m at home I’m a nanny! Currently I am suffering from an intense case of baby fever because the family I work for has a newborn baby girl. SO CUTE. SO ADORABLE. NOT ENOUGH WORDS TO DESCRIBE IT. It might be a little bit weird to post a photo of her on her since she’s not actually my kid. So you’ll just have to take my word for it that she’s adorable.

Overall, being a 20 year old college student, everything is stressful. School is a lot. Work is a lot. Social events are a lot. Health is a lot. Basically, life is hard. It’s hard to be a multi-tasking millennial. It’s hard to try to be the best version of yourself all of the time. It’s hard when you feel the need to impress everyone and be perfect all of the time. It’s all just a lot. For me, practicing yoga makes it all feel like a little less.

I thought coming to college would be a piece of cake. I didn’t think that it would make me so stressed that I needed to eat 4083792318 pieces of cake to manage it. I thought making friends would be easy. I didn’t think that seeing 23082978673 beautifully intimidating college girls a day would hurt my self esteem the way it did. I thought I would be overwhelmed with excitement, not overwhelmed with schedules and deadlines. Obviously, being almost finished with my second year here at Rutgers, I have found my peace. I have found my daily routines. And I have found out a lot about myself. Having yoga as an outlet at college was such a huge part of me finding my place here at Rutgers. Yoga gives me time for solitude and reflection. Yoga gives me time to observe my breath and my body and cultivate self love. Yoga provides a community of supportive friends. Yoga gives me my mat. For one hour I get to shut off the outside world and just live on my mat in my own little tropical island. My mat is my ninja-training studio. My mat is my happy place. One yoga class at a time.

Please if you want to know anything more about me, my life, and my yoga practice don’t be afraid to ask!!

Namaste. xx.